Advertising and Promotions Manager

Responsibilities

Developing strategic, integrated marketing plans to promote the Museum’s offerings
Recommending and managing budget allocations to create strategic, multi-channel advertising campaigns aligned with seasonal and institutional priorities
Collaborating with Marketing and Communications colleagues to ensure membership communications, email marketing, social media, paid and organic search, content marketing, and other channels are integrated into campaign plans
Managing day-to-day execution of advertising and promotional campaigns, including creative briefs, message development, media buying, and trafficking
Monitoring campaign performance to optimize tactics as needed and ensure timely and accurate delivery of all assets
Developing and maintaining positive working relationships with media sales representatives and vendors; identifying cost effective media opportunities and negotiating rates and placements with support of Associate Director, Marketing and Membership
Developing and delivering comprehensive results reports for all marketing and advertising campaigns with a focus on ROI, audience engagement, and other key performance indicators
Identifying, soliciting and managing promotional partnerships and media sponsorships with local and regional organizations to increase Museum visibility, including attending Marketing Advisory Committee Meetings at Visit Denver

Requirements

3-5 years of related professional experience in marketing, advertising or promotions
Demonstrated success in planning and executing multi-channel marketing campaigns
Strong project management skills with the ability to manage multiple deadlines
Experience with media planning, analytics and reporting tools
Excellent verbal and written communication skills
Experience with budget management
Able to balance multiple priorities and stay organized in a dynamic environment

Preferred

Experience working with, and providing direction to, creative teams
Familiarity with audience segmentation, digital marketing tools and CRM platforms
Knowledge of the Denver cultural landscape

Benefits

Free RTD EcoPass; free DAM Family Membership; 4 hours of personal time plus Colorado paid sick leave; Employee Assistance Program; Headspace subscription; 403(b) Retirement Plan with immediate eligibility to contribute; 3% non-elective contribution and 2% match program after one year and 1,000 hours
Comprehensive medical/dental/vision plan for full-time and flex-time roles (extensible to domestic partner, spouse, and children)
DAM 100% paid Life Insurance; Short/Long Term Disability
Generous sick and vacation paid time off and one personal day
Ten paid holidays
Free Telehealth
Two weeks Paid Parental Leave