Advertising and Promotions Manager

Responsibilities Developing strategic, integrated marketing plans to promote the Museum’s offerings Recommending and managing budget allocations to create strategic, multi-channel advertising campaigns aligned with seasonal and institutional priorities Collaborating with Marketing and Communications colleagues to ensure membership communications, email marketing, social media, paid and organic search, content marketing, and other channels are integrated into campaign plans Managing day-to-day execution of advertising and promotional campaigns, including creative briefs, message development, media buying, and trafficking Monitoring campaign performance to optimize tactics as needed and ensure timely and accurate delivery of all assets Developing and maintaining positive working relationships with media sales representatives and vendors; identifying cost effective media opportunities and negotiating rates and placements with support of Associate Director, Marketing and Membership Developing and delivering comprehensive results reports for all marketing and advertising campaigns with a focus on ROI, audience engagement, and other key performance indicators Identifying, soliciting and managing promotional partnerships and media sponsorships with local and regional organizations to increase Museum visibility, including attending Marketing Advisory Committee Meetings at Visit Denver Requirements Preferred Benefits