Advertising Architect

Team Overview: With a primary focus on the onboarding experience of all of Fluency’s Client types (SMB, Retail and Enterprise), the Advertising Architect is integral in building the foundation for our world-class client experience. This is followed by technical and strategic requirements gathering discussions led by the Advertising Architect, with the goal of identifying the Client’s quickest path to value onto the Fluency platform. Following these discussions, the Advertising Architect will collaborate with the Client’s Ad Ops teams to successfully integrate data, budget, reporting and ad strategies onto the Fluency Platform. Primary Responsibilities: • Lead or Support Client Kick-off call; provide overview of Fluency platform and how it can best meet Client needs • Lead Solution Design discussions to identify key Goals & Requirements for onboarding success and path to value, relating to Budget, Data, and Ad Strategy • Partner with Lead Advertising Architect to identify Tech Strategy for Implementation Plan based upon finding from Solution Design session • Partner with Implementation Manager (or support Enterprise Imp Manager) to build & maintain Client Project Plan • Lead recurring client calls to execute upon Implementation Goals & Requirements • Troubleshoot issues discovered by Client during live Implementation calls and discuss path forward • Delegate implementation tasks to Advertising Engineer, as necessary • Champion Custom Work requests as necessary by providing clear functional requirements & prioritization details for Product & Engineering teams • Configure Fluency Platform according to Client specifications (Channel Partner integrations, Account Data, Ad Data, Budget, Blueprint builds) • Follow agreed upon Scope & Schedule to ensure each implementation is successful • Participate in handoff of implementation details to Client Services team upon successful completion