Advertising Brand Sr Specialist

This individual is responsible for briefing the agency and managing the creation and distribution of accompanying creative assets, ensuring they align with the hospital's brand and campaign objectives. Responsibilities: • Advertising and Paid Media • Assist in the development of advertising campaigns including but not limited to: brand, clinical service lines, Foundation, talent acquisition, expansion and other non-clinical programs • Work with agency partners to create paid media plans and applicable creative for channels and tactics that include digital, email, paid search, print, TV, OTT, CTV, radio, out-of-home, paid social media, influencers and more. • Brand Campaigns • Coordinate agencies and teams during the briefing, brainstorming and development of creative concepts for brand campaigns that resonate with target audiences and align with brand strategy and organization objectives. We are committed to delivering culturally effective care, creating meaningful partnerships in the communities we serve, and equipping and developing our team members to make Children’s Health a place where everyone can contribute. As an equal opportunity employer, Children's Health does not discriminate against employees or applicants because of race, color, religion, sex, gender identity and expression, sexual orientation, age, national origin, veteran or military status, disability, or genetic information or any other Federal or State legally-protected status or class.