Advertising Broadcast Copywriter

We’re looking for a concept‑driven copywriter who can bring ideas to life across channels—from emails and social posts to broadcast scripts—while helping shape a cohesive, unmistakable Wingstop voice. You’ll be responsible for showing up consistently on‑brand across always‑on work, while also contributing to bigger campaign thinking and connecting ideas across every phase of a project. You understand how to tap into what’s happening in culture and translate it into work that feels timely, sharp, and true to the brand. A strong candidate is equal parts thinker and maker—someone can generate original concepts, but can also show up daily with smart, on‑brand copy across tactical executions without losing the craft. You’ll play a key role in evolving how Wingstop shows up—helping unify tone of voice, elevate writing craft, and ensure consistency across every touchpoint.

Develop original creative concepts and winning brand moments that translate across multiple channels

Write clear, compelling, and on‑brand copy across platforms (social, CRM, web, retail, OOH, broadcast)

Bring consistency and cohesion to Wingstop’s tone of voice across campaigns and always‑on content

Translate cultural trends and insights into relevant, brand‑aligned creative work

Manage multiple projects and deadlines in a fast‑paced environment

Contribute to a culture of strong craft, curiosity, and creative excellence

3-5 years of copywriting experience, ideally within an advertising agency or in‑house creative team

Portfolio that demonstrates strong writing craft and conceptual thinking

Creative & Craft

Excellent writing skills across formats (short‑form, long‑form, scripts, headlines)

Experience writing across social, digital, CRM, and broadcast

Ongoing personal writing practice (fiction, poetry, editorial, etc.) that demonstrates a genuine passion for writing and craft

Ability to translate cultural moments into relevant, timely, and brand‑right work

You stay humble, roll up your sleeves, and always look for ways to help. You lead with empathy, respect, and emotional intelligence. Competitive bonus structure for eligible roles

Team member stock purchase plan

Health savings or flexible spending account options

Comprehensive medical, dental, and vision benefits

Basic life and AD&D insurance provided

Wellness reimbursement program

Lunch provided every Tuesday and Thursday in office

Onsite game room

Wingstop provides equal opportunities for everyone that works for us and everyone that applies to join our team, without regard to sex or gender, gender identity, gender expression, age, race, religious creed, color, national origin, ancestry, pregnancy, physical or mental disability, medical condition, genetic information, marital status, sexual orientation, any service, past, present, or future, in the uniformed services of the United States (military or veteran status), or any other consideration protected by federal, state, or local law.

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