April 20, 2025

Advertising Business Development Specialist

Lamar Advertising Company York , Pennsylvania

As a Digital Sales Professional at Lamar Advertising Company, you will play a critical role in promoting and selling outdoor advertising to qualified advertisers in your assigned territory. The ideal candidate will have a strong understanding of the digital landscape and be able to develop long-term relationships with clients. You will receive a comprehensive 6-week training program, which includes opportunities to participate in our corporate-hosted Lamar Sales School. Additionally, you will have access to a range of benefits, including multiple medical plan options, dental and vision insurance, short and long-term disability, paid parental leave, and an employee stock purchase plan. Key Responsibilities: • Meet and exceed sales targets and monitor personal sales data and reports • Target businesses in the assigned area and visit each established Lamar client as well as competitor's clients • Exhibit working knowledge of local and national competition • Cluster accounts to work them efficiently • Identify potential growth areas and open new accounts Requirements: • Comfort making cold calls over the phone and in-person • Ability to make oral presentations and clearly articulate policies and procedures • Willingness to immerse yourself in the outdoor advertising industry with the intent of selling its benefits to businesses and customers • Ability to meet a sales quota and utilize general sales techniques

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