Key Responsibilities • Campaign Management: Plan, launch, and manage high-performing advertising campaigns using Meta and Google Ads. • Performance Analysis: Continuously analyze campaign performance and optimize based on KPIs and ROAS goals. • Collaboration: Work closely with internal teams to ensure timely and quality deliverables. • Strategic Direction: Lead the strategic direction for ad copy, creative, landing pages, and success metrics. • Campaign Monitoring: Monitor campaign health and performance, identifying opportunities and risks.
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