Advertising Campaign Specialist

Job Summary As a key member of our media department, you will be responsible for developing and executing omni-channel campaigns that drive results for our clients. In this role, you will work closely with our media team to build and manage digital campaigns, negotiate traditional placements, and analyze campaign metrics to track success and recommend optimizations. Attention to detail and critical thinking skills are also essential. Key Responsibilities: • Build paid media campaigns for various digital ad platforms and oversee their day-to-day execution • Communicate with media vendors and negotiate ad space and time slots • Manage, optimize, and track budgets for paid media • Monitor key marketing metrics to track success and recommend optimizations • Analyze campaign metrics, pull key insights, and explain performance through in-depth reporting • Measure campaigns against goals to meet digital conversions and client KPIs • Assist the accounting department with media invoicing and billing for paid media • Maintain knowledge of industry best practices and new technologies