Ensures accurate and timely execution of mass-market versions of The Home Depot’s print ad program. Primary stakeholder of IBM and MCT Ad Planning, associated maintenance and database management. Responsible for product-to-market content of all mass print pages. Responsible for ensuring offers/promotions are relevant and represented accurately. Maintains accuracy of information in IBM ad event system, which includes product SKU and SKU-to-market availability, product images, and descriptions which translate directly to the advertising vehicles.
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