Advertising Coordinator

Advertising Coordinator Nashville, TN... Duration: 2 months Job Description • Work with the advertising team to help research, develop, and implement media plans for all Client's Nashville artists • Identify target audiences and analyze their characteristics, behaviors, and media habits • Assist in the creation and execution of online advertising campaigns, including post-campaign ad reports • Track performance of active campaigns and provide optimizations to help maximize impact • Monitor media for pacing, delivery, placement, and flight dates in tandem with the media buying team • Facilitate campaign requests across the digital, out-of-home, radio, TV, and streaming spaces • Assist in the marketing of Client's merchandise and label/artist e-commerce initiatives • Provide recommendations on landing pages, websites, and overall user experience to optimize paid conversions • Understand pixel implementation on websites for data collection and conversion tracking • Manage industry schedules to help ensure the team is meeting campaign deliverables in a timely manner (i.e. award voting periods, key events, etc.) • Create presentation decks and documents for campaigns, partnership opportunities, and company pitches • Brainstorm and aid in the creation and development of new label initiatives and platforms • Work cross-departmentally on various company and brand activations • Coordinate meetings and correspondence with internal teams and third party partners • Other duties and responsibilities as assigned