A company is looking for an Advertising Director responsible for leading B2C paid media strategy and performance marketing efforts.
Key Responsibilities
Own the end-to-end paid media strategy across various digital channels
Manage agency partners and internal teams to ensure effective campaign execution
Oversee performance optimization, analytics, and community engagement initiatives
Required Qualifications, Training, and Education
8-12 years of experience in digital advertising or performance marketing
Proven success in managing multi-channel paid media programs
Strong understanding of AI-driven advertising and emerging ad formats
Bachelor's Degree in a related field or equivalent experience required
Experience with Google Ads, Meta Ads, and analytics platforms
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