Advertising Director

Embark on a Journey That Makes a Difference.At Generali Global Assistance (GGA), every day is an opportunity to help people explore the world with confidence. We’re not just in the business of protection—we’re in the business of adventure and peace of mind. Whether it’s a backpacker trekking through the Andes, a family cruising the Mediterranean, or a solo traveler chasing the Northern Lights, we’re there to ensure their journey is safe and supported. From assisting with emergency medical claims to guiding customers through trip disruptions or , your work helps turn travel challenges into stories of resilience.Set Sail on a Career Path to Success.Our teams value curiosity and collaboration while priding ourselves on fostering a welcoming and inclusive atmosphere for our employees. The Director leverages data, experimentation, and customer insights to maximize ROI, improve conversions, and strengthen Generali’s presence.Chart Your Course:Own the end-to-end paid media strategy across search, social, display, video, and emerging channels.Develop integrated advertising plans that support acquisition, retention, and brand awareness goals.Manage agency partners and internal teams to ensure campaigns are executed efficiently and effectively.Oversee budget allocation, forecasting, and pacing across all paid channels.Ensure all advertising adheres to regulatory requirements for travel insurance.AI-Driven Advertising & Brand VisibilityLead Generali’s advertising strategy across AI-powered platforms (e.g., Google AI Overviews, Microsoft Copilot Ads, conversational ad formats).Partner with analytics and content teams to optimize ad copy and landing pages.Evaluate emerging AI ad products and determine strategic fit for the brand.Directly manage the Community Manager, Email Manager, and Analytics Manager, ensuring alignment across channels.Integrate paid media with email, social, community engagement, and website optimization efforts.Ensure consistent messaging, targeting, and customer experience across all touchpoints.Foster a collaborative environment that encourages experimentation, innovation, and data-driven decision making.Performance Optimization & AnalyticsPartner with the Analytics Manager to define KPIs, dashboards, and reporting frameworks for all paid channels.Use data to identify optimization opportunities, improve conversion rates, and reduce acquisition costs.Lead A/B and multivariate testing for ads, landing pages, and audience strategies.Monitor competitive trends and benchmark performance against industry standards.Present performance insights and strategic recommendations to senior leadership.Email & Lifecycle Marketing OversightOversee the Email Manager’s strategy for lifecycle, promotional, and transactional email programs.Ensure email campaigns support paid…