Embark on a Journey That Makes a Difference. At Generali Global Assistance (GGA), every day is an opportunity to help people explore the world with confidence. The Director of Advertising is responsible for leading Generali's B2C paid media strategy, brand visibility, and performance marketing efforts across all digital channels. Reporting to the VP of B2C Marketing, this leader oversees a team spanning community engagement, email marketing, and analytics, ensuring all channels work together to drive acquisition, retention, and brand trust. Preferred: • Experience in travel, insurance, or other regulated industries.
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