Advertising Director

Advertising Director – Position Summary The Advertising Director leads advertising, media, and public relations efforts for Chair King Backyard Store and Fortunoff Backyard Store. The Director manages paid media strategy, budgets, and agency relationships across traditional and digital channels, balancing brand positioning with retail sales goals to maximize efficiency and ROI. Use consumer insights and media data to improve audience targeting and budget allocation. Excellent leadership and communication skills with ability to influence across teams. Proficient in both traditional and digital media planning, buying, and optimization.