A company is looking for an Advertising Director responsible for leading B2C paid media strategy and performance marketing efforts. Key Responsibilities Own and execute the paid media strategy across various digital channels Manage agency partners and internal teams to ensure efficient campaign execution Oversee budget allocation and ensure compliance with advertising regulations Required Qualifications, Training, and Education 8-12 years of experience in digital advertising or performance marketing Proven success managing multi-channel paid media programs Strong understanding of AI-driven advertising and emerging ad formats Bachelor's degree in a related field or equivalent experience required Experience with Google Ads, Meta Ads, and analytics platforms
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