Responsibilities • Collaborate with the Account Director on the development of all consumer-focused marketing activities to build the show brand. • Work closely intertwined with other divisions in marketing and advertising to define, navigate, and build clientele brands. • Assist in all brand strategy efforts, including defining positioning and mining consumer insights. • Directly market to our customers in person through in-person interactions and promote our client's products and services. • Develop and execute all marketing communications, including strategy development, creative briefing, topical promotion, and campaign execution.
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