Advertising Group Account Director/Market Lead

Our Mission at MassMedia is to empower growth—for our clients, our people, and the communities we serve. This role will work across MassMedia's integrated team to lead and develop strategic plans and approaches that meet client objectives and deliver results. • Serve as a market leader by integrating into the industries we serve, identifying new business opportunities and securing new business • Manage for your market all new inbound business leads from proposal to closing • Independently manage a book of MassMedia's clients, serving as the primary lead / day-to-day contact for client and internal team • Ensure client satisfaction and retention through exceptional client service / communication, timely delivery of quality projects and campaigns, impactful reporting and managing expectations; proactively communicate with senior leadership on important client updates • Maintain a thorough understanding of client industries, competitive landscape, and happenings / trends to develop and provide timely and relevant recommendations • Lead and drive the strategic planning process to create effective advertising and messaging plans that meet or exceed client expectations, goals, and objectives • Perform day-to-day account work and oversee account team to ensure deadlines are met; responsibilities may include but are not limited to, leading client and internal team meetings, collaboration with paid media specialists, creative brief development and concept direction with design team, special event management and execution, monitoring campaign performance • Develop and manage client budgets and maintain a deep understanding of financial performance and internal resource allocation to ensure client profitability • Consistently identify and pursue opportunities to expand and enhance agency involvement and contributions to the client (i.e.: new strategies, scopes, services, offerings, etc.) Requirements • BS or BA in marketing, digital or advertising • 6-8 years of advertising agency experience is preferred or relevant experience in a multi-faceted client-side marketing position • Demonstrated proficiency identifying and understanding clients' needs and using internal and external research to develop and deliver strategic marketing solutions that drive client retention and growth • Experience working across cross-discipline teams to create and implement strategic marketing plans, applying a variety of marketing strategies / tactics with a focus on digital media and creative • Experience leading clients and serving as the senior day-to-day point of contact • Exceptional level of attention to detail, strong organizational skills and a results-driven, growth mindset • Strong leadership, communication, writing, presentation abilities, and advanced knowledge of PowerPoint and Excel (in addition to standard MS Office programs) At MassMedia, we pride ourselves on hiring top talent and we work hard to provide benefits that make our team members lives better.