Advertising Growth Strategist

As a seasoned Demand Generation Marketing Manager, you will be instrumental in spearheading growth within our advertising vertical by developing, implementing, and optimizing multi-channel demand generation programs targeting life sciences and healthcare advertising agencies and ad tech companies. Your expertise will enable us to capitalize on the significant growth potential within this vertical and directly impact our market leadership. Key Responsibilities: • Develop and Execute Targeted Demand Generation Strategies: Design and implement comprehensive demand generation strategies and campaigns deeply tailored to the unique needs of the life sciences and healthcare advertising vertical. • Niche Audience Campaign Management: Plan, execute, and optimize highly targeted marketing campaigns that demonstrate a deep understanding of the specific pain points, business objectives, and interests of key decision-makers within advertising agencies and ad tech companies. • Strategic Paid Advertising: Plan, execute, and optimize paid advertising campaigns across relevant platforms to reach target audiences and generate qualified leads within budget.