March 19, 2024

Advertising Insights Manager, Prime Video Ads - Full-time / Part-time

Amazon culver city, California

This role is essential in understanding advertiser perceptions of Prime Video and helping the organization make informed decisions related to marketing strategies, product development, and positioning. Key job responsibilities• Collaborate with marketing teams to develop effective marketing strategies and campaigns based on advertiser insights.• Conduct qualitative and quantitative research to understand advertiser preferences, trends, and competitive landscapes. • Design and implement consumer surveys to gather feedback and insights on products, services, and brand perception.• Develop detailed profiles of target advertising customers, including their needs, preferences, and pain points.• Analyze data collected from various sources, such as surveys, client meetings, industry reports, and audience insights to identify patterns, trends, and opportunities.• Track sentiment across different online and offline channels to gauge brand health and reputation.• Measure and monitor advertiser satisfaction and loyalty through surveys and feedback mechanisms.• Provide insights and recommendations to guide product development and innovation, ensuring that products align with advertiser demands.We are open to hiring candidates to work out of one of the following locations:Culver City, CA, USABasic qualifications- 4+ years of professional non-internship marketing experience- Experience using data and metrics to drive improvements- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion- Experience building and optimizing multiple, simultaneous marketing campaigns- Experience managing or working within cross-functional marketing and creative teamsPreferred qualification - Experience in multi-territory campaign management- Experience in digital marketing and content production timelines and processAmazon is committed to a diverse and inclusive workplace. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $63,000/year in our lowest geographic market up to $151,700/year in our highest geographic market.

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