Lead Yield Optimization Efforts Ahold Delhaize USA is seeking a highly skilled Yield Manager to lead yield optimization efforts for our retail media business. In this position, you will develop and implement strategies to maximize the yield of retail media inventory, both display and sponsored ads, while ensuring efficient monetization of retail media platforms. Your responsibilities will include monitoring and optimizing ad campaign performance, adjusting pricing, placements, and formats to maximize return on investment. You will collaborate with cross-functional ADRM teams to forecast and manage inventory availability for direct and programmatic channels, using data analytics tools (e.g., Google Analytics, PowerBi, or similar) to monitor and report on key performance metrics.
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