The Advertising Lead develops and executes advertising strategy in partnership with agencies, aligning national, regional, local, and dealer programs across media channels. What You’ll Be Doing: • Assist and consult with National Advertising Manager, motorsports product groups, and national and regional advertising agencies to develop motorsports advertising strategies and promotional initiatives that include, but are not limited to; digital advertising, TV, print, outdoor, radio, POP and all other affiliated collateral materials. • Coordinate with internal team members and advertising agencies to implement a reporting system to measure the performance and effectiveness of Motorsports advertising campaign strategies and tactics. • Continually evaluate marketing research and track industry trends for the purpose of developing advertising plans and tactics. Don’t meet every single requirement?
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