Advertising Manager

At Museum of Ice Cream, we invite you to believe in the magic of creativity, to remind you that inclusive spaces do exist, and to show you that childlike wonder is worth savoring. In our world, ice cream is the agent of change and the vehicle to ignite the creative spirit that lives in all of us. You will be responsible for end-to-end management of our paid channels, from developing initial strategy and Out-of-Home (OOH) plans to optimizing the final conversion path in collaboration with our UI/UX teams. If you prefer active campaign management over passively waiting for algorithms, this is the role for you. Must Haves • 5+ years of direct, hands-on experience managing and optimizing paid media campaigns with significant budgets • Expert-level proficiency in Google Ads and Meta Ads Manager, including campaign setup, bidding strategies, and dashboard navigation • Proven commitment to a performance-minded approach, with a measurable track record of improving ROI and key metrics • Demonstrated experience in managing a paid media agency or multiple agency relationships • Experience collaborating with UI/UX, Product, or Web Teams to improve the customer journey • Practical experience in the development and execution of Out-of-Home (OOH) media plans • Strong analytical skills with proficiency in Google Analytics/Adobe Analytics and conversion tracking technologies • Bachelor's degree in Marketing, Business, or a related quantitative field