Advertising Manager

Key responsibilities include market research, creative development & production, media planning, internal and external relationship management, performance optimization, budget tracking and general project management. Primary Responsibilities: Coordinate with media teams, creative and agency partners and key stakeholders to plan, produce and execute brand paid media across the M&T Bank footprint.Conduct development and execution of market-specific media plans, driven by business priorities, brand insights and media consumption behavior.Develop briefs to define strategy that includes background, objectives, brand insights, media consumption, audiences, KPI's, messaging and creative direction - for both internal and external partners.Discover compelling brand centric stories among product, relationship management and branch colleagues for brand storytelling.Strategize with product partners to connect Brand initiatives with business priorities and lower funnel marketing.Lead creative concepting and development with agency partners and internal stakeholders for brand advertising.Develop user journeys to lift consideration among consumers on mtb.com and other brand touchpoints.Design and execute creative and paid test plans to optimize concepts and paid media placements and targeting.Partner with Marketing research and analytics teams to monitor the effectiveness and impact of advertising and marketing programs and apply learnings to subsequent initiatives.Present creative, solicit feedback from key stakeholders, manage revisions, traffic work through Compliance and approve/release final materials to media vendors.Manage workflows and budgets, optimize media and ensure deliverables are met within specified timetables.Draft and socialize presentations that highlight Brand Advertising plans and insights among Marketing and Senior Leadership.Complete other related duties as assigned. 5 years of experience in Marketing, Advertising, Brand Management, or related role, in either a corporate or agency environment (Or in Lieu of a degree, a combination of 9 years of higher education and relevant experience) Strong creative and production experience Strong brief writing skills required