Advertising Manager

Overview
We are seeking an energetic and strategic Advertising Manager to lead our digital marketing initiatives and elevate our brand presence across multiple platforms. In this role, you will develop, execute, and optimize advertising campaigns that drive engagement, conversions, and revenue growth. Your expertise in performance marketing, media buying, and digital analytics will be key to crafting impactful strategies that resonate with target audiences. Join us to shape innovative advertising solutions and make a measurable impact in a fast-paced environment!

Duties

Develop comprehensive advertising strategies leveraging platforms such as Google Ads, Facebook Advertising, Twitter Ads, Bing Ads, and other digital channels.Manage end-to-end PPC (Pay-Per-Click) campaigns, ensuring optimal performance through continuous testing and refinement.Conduct detailed keyword research and utilize SEO tools to enhance campaign targeting and improve organic visibility.Oversee media planning and buying activities across various channels, including affiliate marketing partnerships and programmatic ad placements using DoubleClick or Google Tag Manager.Monitor campaign performance using web analytics tools like Google Analytics and Web analytics platforms; analyze data to identify opportunities for conversion optimization.Manage budgets effectively to maximize ROI while maintaining alignment with overall marketing objectives.Collaborate with creative teams to produce compelling ad content tailored for social media management and digital marketing campaigns.Stay updated on industry trends in SEM (Search Engine Marketing), SEO (Search Engine Optimization), and media buying strategies to keep campaigns innovative and competitive.Experience

Proven experience managing digital advertising campaigns across multiple platforms such as Google Ads, Facebook Advertising, Twitter Ads, Bing Ads, with a focus on performance marketing.Strong knowledge of PPC campaign management, media planning, and media buying strategies.Hands-on experience with SEO tools, keyword research techniques, and web analytics platforms like Google Analytics.Familiarity with affiliate marketing programs, conversion optimization tactics, and e-commerce advertising strategies.Proficiency in using tools such as Google AdWords, Google Tag Manager, DoubleClick for ad management and tracking purposes.Demonstrated ability to analyze data insights to improve campaign effectiveness and achieve key performance indicators (KPIs).Excellent budgeting skills with a track record of maximizing ROI within allocated budgets.Strong understanding of digital marketing trends including SEM, SEO, social media management, and web analytics. Join us as an Advertising Manager to lead innovative campaigns that captivate audiences and deliver measurable results!Pay: $51,685.15 - $62,244.48 per year

Benefits:

Dental insuranceLife insurancePaid time offWork Location: In person