Advertising Manager

Identify media channels and direct the placement of all advertisements and the development of promotional materials. Additionally, the Advertising Manager deploys metrics and data analytics processes to measure campaign effectiveness and assess return on investment. Ensures that projects, department milestones, and goals meet and adhere to approved budgets.About UsAt Gun Lake Casino Resort, every Team Member is an ambassador, essential to the success of our company and our culture. We expect that all Team Members take personal ownership in ensuring that everything they do is in the best interest of Gun Lake Casino Resort and embody the core values of the Seven Grandfather Teachings:Love: Love your brothers and sisters and share with them.Truth: Be true in everything you do. Respect everyone, all persons, and all the things created.Bravery: To do what is right, even in the most difficult of times.Honesty: Be honest in every action and provide good feelings in your heart.Wisdom: We cherish knowledge; wisdom is used for the good of the people.Humility: Know that you are equal to everyone else, no better, no less.In this RoleManage daily operations of the Advertising Department, including, but not limited to, project management, communication, schedules, budgeting, team development, copywriting, community events, media buys, and creative direction.Serve as a liaison between property departments, advertising agency, in-house designers, and coordinators for all marketing projects.Establish relationships with new and existing vendors while negotiating the best price points.Establish relationships with the local community and media.Generate purchase orders and work with vendors to ensure all projects are on time and within budget.Create campaigns for a variety of Marketing, and interdepartmental requests.Development of direct mail, on-property signage, advertising, online, and social media campaigns.Lead an in-house advertising team consisting of graphic artists, marketing specialists, and a community relations specialist.Assist in marketing, promotions, and community relations events as needed, both on and off property.Assists the marketing department in developing, implementing, and coordinating gaming-related approved promotions, events, and tournaments.Disseminate information regarding marketing promotions and events to internal and external.Ensures all marketing signage is timely and in good condition; both printed and digital forms.Ensures the proper usage of the company logo and brand standards ensuring that the property positioning is accurate for all marketing activity.Ensures that copy and language for all casino media (Radio, TV, Direct, Outdoor, Online, Digital Marketing,) is accurate and correct.Work to ensure that the advertising team is accurate in communication regarding both timelines and creative direction for all projects.Ability to lead and direct staff in the development and implementation of departmental goals.Experience managing mobile applications, websites, and HTML preferred.Strong time management and project management skills.Able to make progress and/or handle multiple assignments under time constraints.Must have well-developed interpersonal skills and be able to effectively communicate both written and verbally with Guests, Team Members, and Management.All other duties as assigned.Essential QualificationsMust be 21+ years of…