Advertising Manager

About the position At GE Appliances, a Haier company, we come together to make “good things, for life.” As the fastest-growing appliance company in the U.S., we’re powered by creators, thinkers and makers who believe that anything is possible and that there’s always a better way. Interested in joining us on our journey? Campaign Execution & Delivery Execute integrated advertising campaigns across digital, social, and traditional channels, ensuring alignment with brand strategy, business objectives, and target audiences.Project & Timeline Management Own day-to-day campaign execution, including timelines, deliverables, and budgets—ensuring projects are completed on time, within scope, and on budget.Agency & Partner Management Serve as a primary point of contact for internal and external agency partners, providing clear direction, timely feedback, and ensuring high-quality deliverables.Cross-Functional Collaboration Partner closely with Brand, Product, Sales, and broader Marketing teams to align on campaign inputs, messaging, priorities, and execution plans.Performance Tracking & Optimization Monitor campaign performance, compile and analyze results, and support ongoing optimization efforts to improve effectiveness and ROI.Creative & Asset Management Oversee the development, review, and approval of creative assets—ensuring accuracy, consistency with brand guidelines, and compliance with legal and regulatory standards.Social Media Execution Support end-to-end execution of social campaigns, including content capture, scheduling, paid amplification, community engagement, and performance reporting.AI-Enabled Marketing Execution Leverage AI-powered tools and marketing technologies to streamline workflows, enhance content development, and generate actionable performance insights.Consumer-Centric Execution Apply consumer insights and audience data to ensure campaigns resonate and drive meaningful engagement.Budget Management Track and manage campaign-level budgets, including spend monitoring, invoice reconciliation, and ensuring adherence to approved financial plans.Requirements Experience executing integrated campaigns across digital, social, and traditional channelsFamiliarity with marketing, media, and project management tools (e.g., Workfront, Asana, media platforms)Experience working with agencies or creative teams on asset development and campaign executionWorking knowledge of campaign performance metrics, reporting, and optimization techniquesExperience leveraging AI tools for marketing workflows, content creation, or analyticsBackground in consumer marketing, retail, or agency environments