Advertising Manager

Neato is a 2P eCommerce accelerator. You own end-to-end advertising strategy across Neato's multi-brand portfolio, with Amazon as the key focus and TikTok Shop and Walmart Connect as growing channels. You're the primary advertising point of contact for Senior Brand Managers and senior leadership, and the person who turns performance data into clear, jargon-free direction — proactively, without waiting to be asked. Own end-to-end advertising strategy across Amazon (key focus), TikTok Shop, and Walmart Connect — objectives, budget allocation, ACOS/TACOS targets, and bid strategy per account, including scale/kill decisions on TikTok Shop (Spark Ads, VSA, GMV Max) and Walmart Connect (Sponsored Search, Sponsored Brands, DSP as it comes online)Configure and manage Xnurta campaign settings, and build/maintain campaign structures across Sponsored Products, Sponsored Brands, Sponsored Display, Sponsored Brand Video, Walmart Sponsored Search, and TikTok Shop paid formatsSet optimization rules, thresholds, and guardrails so the overseas Advertising Strategist executes within clear parametersDevelop keyword strategy per brand — core targets, negative keyword frameworks, search term harvesting — and translate learnings across channels: what transfers from Amazon, what needs a channel-specific approach, where the halo effect shows upLead quarterly strategic planning: review prior period, identify shifts, set goals, build the go-forward roadmap Identify creative asset needs across the portfolio and submit clear briefs to the Creative team with campaign context, audience, objective, and deadlineReview new assets pre-deployment and monitor performance post-launch, escalating underperformers with specific feedbackTranslate launch briefs into complete advertising plans across all channels — structure, keyword strategy, budget, ACOS target, timelineOversee the first 4 weeks closely with daily performance review, real-time adjustments, and immediate escalation of launch-threatening issues; deliver a 30-day post-launch report with go-forward recommendations