Advertising - Marketing Coordinator, Brand

The Dallas Cowboys Brand & Marketing department is looking for a Marketing Coordinator who will bring along a passionate and collaborative attitude and is a highly motivated communicator. This role will have an emphasis on assisting with the planning and execution of paid media campaigns across a variety of channels, including paid social, paid search, display, CTV, and emerging platforms. The ideal candidate has a strong foundation in social and digital marketing, paired with an inquisitive mindset to stay ahead of the ever-evolving media landscape. They are a data-driven marketer, skilled communicator, and highly detail-oriented, serving as a key contributor within the internal agency supporting stakeholders across the organization. Responsibilities: Assist in supporting the strategy, execution, optimization, and reporting of paid media campaigns across channels including paid social, paid search, display, CTV, and emerging platforms, in collaboration with cross-functional teams across the organizationMonitor and analyze campaign performance, develop reporting by channel and key KPIs, and identify optimization opportunitiesConduct research and collect consumer insights to inform campaign recommendations and improve performanceEnsuring ads are trafficked appropriately and quality assurance measures are followed across digital media, trade partner organizations, and owned & operated channelsSupport project management of marketing campaigns for tentpole events, brand programs, third-party events, The Star District events, and new initiativesCollaborate with cross-functional teams (creative, social, brand, content, and partnerships) to ensure alignment on campaign messaging, assets, and objectivesCoordinate trade media and support email campaign execution analysisSupport the creation of test and learn roadmaps, ongoing data analysis, and delivery of results and insights for our partners and internal teamsContinually evaluate opportunities to leverage changes in digital platforms and supporting tools while monitoring digital advertising trends and emerging platformsOther duties as assigned