Advertising & Marketing Content Specialist Job at Grand Sierra Resort in Reno

)Digital Signage content management (such as Four Winds, Poppulo, PiSignage, BrightSign, etc. )Third-party content management (such as Yelp Biz, Google My Business, etc. )Maintain content as needed in order to best represent the products and services of Grand Sierra Resort and Casino including but not limited to:Copy / text, Database records, Images, DocumentsEnsure content initiatives are consistent, accurate, provide engaging offer-related information and maximize customer retention.Collaborate with key department leads and management to deliver effective marketing content to meet the business objectives at the lowest possible cost (time and financial).Collaborate with designers, product/service marketers, sales professionals, and external influencers and industry experts to ensure content meets the needs of both key stakeholders and our audience.Assist to create training and procedural documentation to aid secure web site member services team to effectively manage user profile accounts.Develop and manage content calendar and organization workflows to solicit and manage content updates from business segments throughout property.Maintain library of creative assets for advertising and marketing needs.Assist in production of large format print assets (e.g., posters) using in-house print facility.Any other duties as assigned within the scope of this position.Essential Duties And ResponsibilitiesPrimary duties and responsibilities include, but are not limited to, the following:Monitor multiple sources (e.g., email, systems, meetings, reports) to identify content intended for publication on digital channels including but not limited to:Casino Marketing offers, special events, entertainment events, hotel offers, local and regional eventsThird-party online resources such as Yelp, Google, TripAdvisor, etc.Populate and manage content using a variety of tools including but not limited to:GSR websites content, casino/loyalty portal, interactive kiosks, digital signage, email, social mediaEffectively use multiple content management systems including:Web content management (such as HubSpot CMS, WordPress, etc. )Maintain content as needed in order to best represent the products and services of Grand Sierra Resort and Casino including but not limited to:Copy / text, Database records, Images, DocumentsEnsure content initiatives are consistent, accurate, provide engaging offer-related information and maximize customer retention.Collaborate with key department leads and management to deliver effective marketing content to meet the business objectives at the lowest possible cost (time and financial).Collaborate with designers, product/service marketers, sales professionals, and external influencers and industry experts to ensure content meets the needs of both key stakeholders and our audience.Assist to create training and procedural documentation to aid secure web site member services team to effectively manage user profile accounts.Develop and manage content calendar and organization workflows to solicit and manage content updates from business segments throughout property.Maintain library of creative assets for advertising and marketing needs.Assist in production of large format print assets (e.g., posters) using in-house print facility.Any other duties as assigned within the scope of this position.Knowledge/Skills/AbilitiesSuperior organizational, time management and communication skills are required.Demonstrated ability to produce high quality content and complete tasks with consistency and accuracy.Proficiency in standard business applications such as MS Word, Google Docs, MS Excel, Google Sheets MS Power Point, Google Forms, and others.High level of accuracy and attention to detail.Provide excellent guest service to internal clients, outside vendors and property guests.Ability to work effectively, independently, and efficiently in a fast-paced environment of multiple projects within established timelines in a high-pressure environment.Strong written, oral communication, interpersonal skills.Flexible and adaptable in regard to learning and understanding new technologies and practices.Ability to conduct research into application and software related issues and products.Highly logical and technically proficient.Keen attention to detail with proven analytical and problem-solving abilities.Ability of simple math, and complex reading, writing, and task completion skills is required.Must have the following skills: clerical, coordination, analyzing, following instructions, influencing others, problem solving, and independent judgment.Flexible to work all shifts including holidays, nights, and weekend hours as business needs dictate.Must be a minimum of 21 years of age.EDUCATION And/or EXPERIENCEBachelor’s degree in Business, Marketing or minimum of 3 years’ marketing/advertising experience is required or any combination of education, training, or experience that provides the required knowledge, skills, and abilities.Previous experience in casino/resort industry and brand management is preferred.PHYSICAL DEMANDSWhile performing the duties of this job, the team member is constantly sitting and occasionally standing, walking, reaching overhead, bending over, crouching, and kneeling during the duration of their shift.Must be able to push/pull 50lbs or less occasionally.The team member will constantly have repetitive use of both hands, frequent light grasping motions, and occasional firm/strong grasping motions. Team Member will perform work face-to-face including verbal contact with others on extended shifts around computer equipment.The noise level in the work environment is usually quiet to moderate.Team Member may be exposed to moving objects, solvents/oils, and/or secondhand smoke.Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.Seniority levelSeniority levelEntry levelEmployment typeEmployment typeFull-timeJob functionJob functionManagement and ManufacturingIndustriesHospitalityReferrals increase your chances of interviewing at Grand Sierra Resort by 2xSign in to set job alerts for “Marketing Content Specialist” roles.We’re unlocking community knowledge in a new way.