Duties And Responsibilities • Develop and Execute Targeted Demand Generation Strategies: Design and implement comprehensive demand generation strategies and campaigns deeply tailored to the unique needs of the life sciences and healthcare advertising vertical, considering the typically longer B2B sales cycles in this sector. • Email Marketing for Agencies & Ad Tech: Develop and manage highly segmented and deeply personalized email marketing campaigns tailored to the specific pain points and interests of advertising agencies and ad tech providers in the life sciences and healthcare market, including sophisticated automation workflows for effective lead nurturing and thorough performance analysis. • Direct experience marketing to advertising agencies and/or ad tech companies is essential. • Familiarity with the life sciences and healthcare market and the unique regulatory and compliance considerations within this industry is essential. • Opportunity to be a key player in a company that is at the forefront of revolutionizing the intersection of healthcare data and advertising technology, a rapidly evolving and high– demand market with significant and untapped growth potential.
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