About Biosil The Role You are expected to take ownership of performance insights, develop structured testing roadmaps, stay ahead of platform updates, and guide the overall paid media strategy. About You • 3+ years of hands-on media buying experience • Proven success scaling TikTok Ads for DTC ecommerce (required) • Strong experience with Meta Ads and Google Ads • Strong analytical mindset with deep understanding of ecommerce KPIs (ROAS, MER, CAC, CVR, LTV) • Comfortable translating performance data into structured creative testing roadmaps • Experience in beauty or supplements is a plus • Knowledge of Generative Engine Optimization (GEO), AI-search discoverability, and emerging AI-driven traffic channels is a strong plus • Proactive, ownership-driven, and performance-focused What We Offer • Key in-house role in a growing DTC brand • Direct impact on revenue and growth strategy • Collaborative but performance-driven environment • Miami office in Wynwood
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