Advertising Planner

Job Summary We are looking for a highly motivated and organized Media Planner to join our team. In this role, you will be responsible for planning, implementing and measuring integrated online and offline media plans. You will work closely with our team to analyze and optimize media buys, develop opportunistic media point-of-view documents, and manage digital campaigns from launch to completion. Key Responsibilities This role involves: • Developing and executing comprehensive media plans that meet client objectives; • Analyzing and optimizing media buys to maximize ROI; • Conducting target audience analysis and competitive research to inform media strategies; • Creating opportunistic media point-of-view documents to present to clients and agency teams; • Managing digital campaigns from launch to completion, including IO, creative trafficking, tagging and optimization; • Maintaining relationships with media vendors and internal teams; • Providing insights and recommendations to internal teams and clients on media performance and trends. Requirements The ideal candidate will have a strong understanding of media planning principles and practices, excellent analytical and problem-solving skills, and the ability to communicate effectively with both internal and external stakeholders.