April 20, 2024

Advertising Program Manager - Display

Wayfair Boston, Massachusetts

Who We Are: The Supplier Advertising team at Wayfair provides solutions for Wayfair’s 10,000+ suppliers to advertise their brands and products. The Program and Operations team covers a wide array of responsibilities, including but not limited to owning sales enablement and growth strategies for our sales team, our Managed Sponsored Products and Managed Display programs, hitting revenue targets, and partnering with our Product & Engineering teams on new product development and enhancements. What You’ll Do: • Manage end-to-end execution strategy of digital advertising campaigns, including campaign setup, trafficking, performance reporting, and optimization • Own display campaign optimization strategies & service level improvements with the goal of maximize ad performance onsite & offsite, boost supplier satisfaction with our Display product offering, and streamline operational processes • Own developing an end-to-end operational strategy for our new managed Display product offering that is launching soon • Partner closely with our Managed Sales, Product, Analytics, and creative teams to develop and evangelize new program initiatives • Responsible for vendor management and third party relationships with Ad Tech partners; oversee the implementation and integration of ad-serving technologies, ensuring accuracy and efficiency in ad delivery • Learn and grow in the dynamic industry of digital advertising & retail media, specifically Display advertising, immersing self in industry news in order to stay abreast of industry trends, ad tech advancements, and platform updates to ensure our advertising strategies remain innovative and competitive • Own campaigns for top strategic accounts and oversee a team of Display Ops Account Managers who execute 130+ accounts annually • Own and track against key performance metrics to show the impact of your work Assistance for Individuals with Disabilities If you have any questions or wish to exercise your rights under applicable privacy and data protection laws, please contact us at dataprotectionofficer@wayfair.com

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