Advertising Proposal and Media Research Specialist

Reagan Outdoor Advertising of Austin is seeking a detail-oriented Advertising Proposal & Media Research Specialist to turn audience research, market insights, and inventory opportunities into compelling sales proposals and presentations.

In this role, you’ll partner with sales management and account executives to develop data-informed advertising recommendations that support clients’ marketing objectives. You’ll combine research, clear communication, and creative thinking to help our sales team present our recommended solutions and the value of outdoor advertising.

WHAT YOU’LL DO

Develop advertising proposals, presentations, media schedules, reports, and sales materials tailored to client needs.
Gather, analyze, and interpret quantitative and qualitative research to support outdoor advertising recommendations.
Translate audience and consumer research into clear, persuasive insights for account executives and clients.
Use media research, scheduling, and proposal tools to support the sales process.
Develop competitive media comparisons that help the sales team explain the value of outdoor advertising relative to television, radio, and other media.
Monitor industry news, local market conditions, economic developments, and competitive activity; share relevant insights during sales meetings.
Collaborate with sales management and account executives to identify client marketing needs and develop supporting recommendations.
Train sales and support staff on available research and sales tools.
Manage proposal and research projects from initial request through completion, balancing deadlines and maintaining accuracy.
Present research findings and recommendations to internal teams and clients.

REQUIRED QUALIFICATIONS

Bachelor’s degree and at least two years of experience in advertising - media research, media planning, or media sales support.
Understanding of media sales and how advertising supports clients’ marketing and business objectives.
Ability to analyze data, identify meaningful insights, and communicate recommendations clearly.
Strong writing, presentation, and interpersonal communication skills.
Proficiency in Excel, PowerPoint, and Outlook.
Strong organization, time-management, prioritization, and problem-solving skills.
Attention to detail and the ability to manage multiple projects in a fast-paced environment.
Ability to learn new software and become a resource for other team members.
Ability to work independently and collaborate effectively with sales and support teams.

PREFERRED QUALIFICATIONS

Experience in outdoor/out-of-home (OOH), television, radio, or an advertising agency.
Experience with media scheduling, trafficking, or developing proposals using media databases.
Familiarity with research platforms such as Scarborough/Prime Lingo, Media Monitors, or Kantar.
Experience presenting consumer research and competitive-media analysis to sales teams or clients.
Experience supporting sales initiatives and organizational revenue goals.

WHAT YOU’LL BRING
You’re curious, resourceful, and comfortable taking initiative. You enjoy finding the story in the data and turning it into a clear recommendation. You build strong working relationships, approach challenges constructively, and take pride in producing accurate, useful work.

COMPENSATION, HOW TO APPLY AND DETAILS

Compensation will be based on relevant experience and qualifications.
You’ll work in our office located on Burleson Avenue in Austin, Texas.
Send resumes to: [email protected] — no phone calls, please.