Advertising & Sales Lead Generator Manager

Description:

This is the job description for an advertising and sales lead generator manager that will closely work with the director of operations and ownership.

Position Type: Full-Time - Base Salary + monthly bonuses

Location: Joe's Carwash - Orlando / Davenport / Clermont

POSITION SUMMARY

The Advertising & Sales Lead Generator Manager is responsible for driving customer acquisition, membership growth, and brand awareness for Joe's Carwash. This role manages all outreach, targeted messaging, local marketing campaigns, and sales-generating activities. The position blends strategic marketing with hands-on field outreach and direct customer interaction.

This person is the "public-facing" growth engine - finding new customers, creating exposure, building partnerships, and generating leads that convert into memberships and repeat business.

Requirements:

REQUIRED SKILLS & QUALIFICATIONS

• Strong outgoing personality and comfortable speaking with the public

• Experience in sales, marketing, promotions, or customer outreach

• Ability to create basic social content (phone-based videos, photos, reels)

• Strong writing skills for messaging and ad copy

• Comfortable working both in the field and on-site at car wash locations

• Organized, self-motivated, results-driven

• Ability to track KPIs, leads, and campaign impact

PREFERRED EXPERIENCE

• Prior experience in retail, car wash, automotive services, gyms, or membership-based sales

• Experience with social media advertising (Facebook, Instagram, TikTok)

• Local marketing or grassroots outreach background

• Comfortable with CRM or lead-tracking spreadsheets/tools

Additional Info:

KEY RESPONSIBILITIES

Sales & Lead Generation

• Actively promote wash packages and Unlimited Memberships to the public

• Conduct on-site outreach at partner businesses, community events, and high-traffic areas

• Develop and execute lead acquisition strategies (QR codes, canvassing, cross-promotions)

• Identify local businesses, HOAs, and organizations for group discounts or fleet programs

• Track leads and follow up consistently to convert into paying customers

Advertising & Marketing Execution

• Build, schedule, and manage organic + paid social media promotions

• Execute in-person marketing campaigns (flyers, events, banners, sampling)

• Create compelling messaging for promotions, seasonal campaigns, and membership pushes

• Design and distribute direct-mail, digital ads, and local print materials

• Partner with local influencers, schools, youth leagues, and nonprofits for brand visibility

• Improve Google Reviews and Local SEO through targeted review-generation programs

Community Outreach

• Attend local chamber meetings, networking events, and community activities

• Build relationships with nearby small businesses for co-marketing

• Coordinate charity washes, sponsorships, and donation events

• Represent Joe's Carwash as the face of the brand

Content & Messaging

• Create short-form video content (with smartphone) showcasing wash benefits and promotions

• Write simple ad copy for social media, flyers, and onsite signage

• Develop talking points and scripts for membership sales and staff use

• Oversee brand consistency in messaging, colors, tone, and customer-facing materials

Analytics & Reporting

• Track leads, conversions, walk-ins, membership signups, and ROI of campaigns

• Report weekly on outreach wins, opportunities, and active campaigns

• Monitor competitor advertising and local marketing trends

• Work with ownership/management to optimize marketing spend and lead flow