April 14, 2024

Advertising Sales Planner

NY Staff Search Troy, Michigan

Job Duties/Responsibilities: • Broker deals, develop and negotiate new business revenue and client generation • Build strong relationships to maintain and grow existing customer base by addressing their evolving needs... • Create sales strategies to help clients reach their target audience while being mindful of budget • Consistently meet or exceed budgeted revenue goals by delivering results and providing services that earn repeat business • Establish relationships with a number of different media agencies • Manage client accounts by proactively identifying/rectifying problems, obtaining rate quotes and negotiating deals amenable to all parties • Communicate all components of sales to key stakeholders • Pursue vertical and horizontal penetration of assigned advertisers and ad agencies to maximize exposure for Sales division’s clients and their online assets and events • Highlight the benefit of marketplace via positioning and pre-selling opportunities • Research business, financials, products/services and markets of clients and their competition. Stay abreast of emerging technologies and market trends • Work cross functionally across sales, operations, product, marketing, and finance teams Skills and Qualifications: • 3+ years’ experience in media sales, marketing or advertising with proven success • Demonstrated ability to generate new business and to understand the sales cycle: prospecting, buying, behaviors, negotiations for a win-win outcome, overcoming objections and closing • Ability to plan and organize, set priorities and multi-task in a fast-paced environment • Strong oral and written communication skills; excellent grammar • Independence, self-motivation, competitiveness, assertiveness, goal-orientation • Understanding of market dynamics, including demographics • Stress tolerance, especially with tight deadlines and financial pressures • Flexibility and creativity • Strong understanding of operational business practices through a four-year college degree in marketing, advertising, business or communications or the equivalent work experience • Proficiency in Microsoft Office suite and social networking platforms • Local or regional travel may be required Job Type: Full-time Benefits: • 401(k) • 401(k) matching • Dental insurance • Health insurance • Health savings account • Life insurance • Paid time off • Parental leave • Referral program • Tuition reimbursement • Vision insurance

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