Advertising Sales & Sponsorship Specialist

The Advertising Sales & Sponsorship Specialist is responsible for growing BBB’s non-dues revenue through digital advertising and sponsorship sales. Every member of our team is responsible for utilizing the skills, tools, and data available to provide exceptional customer service to the public and all BBB stakeholders. Develop and execute data-driven sales strategies to grow our advertising client baseLead strategic consultative calls with newly Accredited Businesses to understand their goals and challengesPrepare proposals, sponsorship decks, and advertising recommendations for prospective clientsDesign and present customized digital advertising solutions that deliver measurable resultsUtilize AI-powered tools for lead generation and client insightsManage the full sales cycle, from prospecting to closing and account managementMaintain accurate sales activity, pipeline tracking, and client records within CRM systemsMonitor campaign performance and optimize client resultsCollaborate with cross-functional teams to ensure client success and retentionSupport advertiser renewals and identify upsell opportunitiesStay ahead of digital advertising trends and best practicesBuild long-term relationships with advertisersAttend BBB events and represent BBB at community events appropriately, as requestedMeet or exceed monthly, quarterly, and annual advertising and sponsorship revenue goals.Maintain a robust pipeline of qualified prospects through outreach, networking, referrals, and relationship-building activities.Achieve established client retention and renewal goals through proactive account management and client engagement.Identify and secure upsell and cross-sell opportunities that align with client goals and BBB offerings.Promote advertising and sponsorship opportunities in a manner consistent with BBB's mission, ethical standards, and commitment to marketplace trust.Consistently maintain accurate forecasting, pipeline reporting, and sales activity records within CRM systems. Better Business Bureau of Central New England is an Equal Opportunity Employer. We are committed to creating an inclusive workplace and providing equal employment opportunities to all employees and applicants.