About Adobe At Adobe, we're passionate about empowering creativity, shaping the future of digital media, and transforming how people connect, create, and communicate. We're committed to fostering a diverse and inclusive culture where everyone feels valued and empowered to contribute their best work. Job Summary We're seeking a skilled Product Marketing Manager to join our team at Adobe Systems GmbH. Responsibilities • Develop and execute product positioning and messaging strategies that resonate with our target buyer personas; • Work closely with product management, program management, product operations, engineering, business operations, and other key teams to support product launches; • Train team members on problems we solve for our buyers and users, develop sales plays, and external collateral to enable customers how and when to use the product; • Lead industry and competitive analysis to refine our market position and collaborate with global marketing and campaign teams to translate strategy into execution tactics; • Contribute to buyer personas and map positioning and marketing needs accordingly; • Evangelize the Advertising products through thought leadership in the market, including public speaking and by-line articles, in partnership with marketing and communications; • Be a leader within the Product Marketing team; • Prioritize and build innovation in with other solutions in the Experience Cloud. Requirements • Bachelors Degree in Business/Economics/Communication/Math; MBA preferred; • 3+ years experience in product management and/or marketing in adtech or martech; • Proven excellence in writing and communication with an ability to simplify rather than complicate difficult or technical concepts; • Ability to focus on getting results while always keeping the strategy in mind.
Create an account to see the full posting, access our search engine, and more.