Advertising specialist

A financial services firm in Florida is currently seeking a new Digital Ads Specialist to join their growing Marketing Department. In this role, the Digital Ads Specialist will be responsible for planning, executing, and creating digital advertising campaigns and webinar programs to drive lead generation and brand awareness. Responsibilities : The Digital Ads Specialist will : Develop and implement digital advertising strategies across platforms such as Google Ads, Facebook, LinkedIn, and programmatic displayConduct keyword research, A / B testing, audience targeting, and bid managementTrack and report on digital ad metrics, including impressions, clicks, costs, conversions, and return on ad spendPlan and execute strategic webinar programs to educate prospects and generate qualified leadsIdentify relevant topics, source internal and external speakers, and develop webinar contentPromote webinars through email, ads, social media, and other channelsManage the webinar hosting platform... registration process, live delivery, and post-event follow-upAnalyze webinar metrics, including registrations, attendance, engagement, lead capture, and sales pipeline impactPerform other duties, as neededQualifications : 3+ years of experience in Digital Marketing, Paid Media, and / or Webinar / Event MarketingBachelor's DegreeCreative skills for developing engaging ad Copy and Content.