This professional will do market analysis, develop, copy and images for ads, and target specific audiences through a variety of media to boost sales numbers, increase exposure, or otherwise improve Ideal Market’s image in the public sphere. The advertising specialist will be responsible for identifying the company’s advertising goals, identifying the company’s target market, and developing a marketing strategy for effectively reaching that target market. Responsibilities • Timely delivery of detailed campaign performance reports with strategic analysis, optimizations recommendations and up-sell opportunities, as well as rationale to support suggestions. • Identify other opportunities to target desired audience and prepare proposals to up-sell and/or tweak campaigns accordingly to optimize results. • The Ad Specialist will need to begin to develop writing, images, video, and audio to effectively convey the advertising message.
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