Advertising Specialist

Planet Interactive is looking for a Technical Ad Operations Specialist (Google Ad Manager) to join our well-known Fortune 500 financial services client on a 11-month contract. This role will be 40 hours per week and is 100% remote. Responsibilities: • Manage Google Tag Manager (GTM) environments, processes, and architecture • Implement integrity and accuracy of our tagging environment using Google Tag Manager • Create events and triggers in Google Tag Manager using JavaScript • Lead GTM projects from inception through completion. This includes partnering with technical and non-technical stakeholders to build requirements, set up, implement, and manage the quality control • Assist with migration of third-party tag container to first-party tag container • Implement a master pixel approach for all partner tags • Work with the engineering team to implement tag-monitoring solutions • Drive effort to automate QA of martech tools when product launches change to onboarding or conversion events • Establish Google Tag Manager naming convention for tags • Regular communication with developers, product owners, and business stakeholders to enable iterative improvements to optimizations, tracking, and reporting • Troubleshoot and QA issues with product engineers and solutions architects • Maintain up-to-date technical specifications and any additional documentation to ensure accurate and comprehensive analytics tagging and reporting • Primary point of contact to manage all technical issues and inquiries between and amongst key internal and external partners (media agencies, vendors, publishers) • Act as agency liaison with external partners regarding campaign tags, data tracking (pre, mid, post), placement scheduling, implementation, troubleshooting, and reporting Qualifications: • 4+ years’ experience in digital ad operations at a publisher, an ad tech company, an ad agency, or an ad network • Expert with Google Tag Manager • Working knowledge of DCM, Sizmek, or other ad servers is strongly preferred • Strong critical thinking and problem-solving skills involving technology • Results orientations with strong independent and team project management and time management skills • Solid written and verbal communication skills with the ability to communicate/translate complex concepts to a non-technical audience • Basic knowledge of HTML, CSS, JavaScript, SQL/database design preferred