Advertising Specialist

Implement tracking mechanics within advertising campaigns Build and update advertising reports in spreadsheets, Google Data Studio, and more Track projects through Asana and the project management tool Assist with managing ad campaign production Gather learnings and insights for internal teams to help further develop and evolve products Work with internal teams to establish best practices and procedures to ensure reliable program execution Troubleshoot internal bugs and tooling issues and find creative solutions to problems Skills on Resume: Google Ads Management (Hard Skills) LinkedIn Ads Management (Hard Skills) Creative Asset Management (Hard Skills) Budget and Bid Management (Hard Skills) Data Reporting and Analysis (Hard Skills) Project Management (Soft Skills) Cross-functional Collaboration (Soft Skills) Problem Solving and Troubleshooting (Soft Skills) Job Summary: Creating and executing a strong performance marketing strategy Drive campaign, keyword, and messaging strategies for paid search Create and optimize targeted campaigns on paid social, including ABM campaigns Ensure successful planning, execution, and optimization for key traffic KPIs via paid channels, including budget management Work with paid channel partners internally and externally to drive channel performance Take responsibility for identifying and testing new channels and tactics Conduct market research via these channels to track industry trends and competitive analysis to inform marketing strategies Work cross-functionally with key stakeholders (Brand and Communications, Local Marketing, etc.) Work with the Digital Media Team to ensure cohesion in brand media plans. Maintain strong relationships with internal and external customers and provide them with excellent service in all aspects of campaign delivery Proactively maintain an efficient cross-check process to maintain high-quality service levels within the team Produce and enhance digital campaign reports to help the Sales Department deliver each campaigns figures within the required time Accurately set new digital campaigns in various ad servers (principally Google Ad Manager) Ensure digital advertising campaigns start on time and are completed on time Ensure all email newsletters are sent according to schedule, with ads correctly laid out Work closely with both the Ad Ops Team Leader and sales personnel to provide the best performance possible for clients. Plan, implement, automate, and optimize large-scale advertising campaigns Measure, optimize, and visualize paid marketing results using Google Analytics, native platform analytics, and other tools Research and develop partnerships with new and existing vendors to expand reach and/or lower cost-per-click Collaborate with teams and partners to maintain a consistent brand voice and message across all paid programs Map online journeys, develop conversion tracking, and launch lead generation forms for content to distribute through paid channels Increase click-through-rates with compelling ad copy enhancements and creation Skills on Resume: Keyword & Campaign Management (Hard Skills) Audience Building & Tracking (Hard Skills) Marketing Optimization (Hard Skills) Stakeholder Communication (Soft Skills) Campaign Automation (Hard Skills) Performance Analytics (Hard Skills) Ad Copy Creation (Hard Skills) 10. Pay-Per-Click Advertising Specialist, Innovate Media Partners, Richmond, VA Job Summary: Collaborate closely with creative, media, social monitoring, and search engine optimization personnel to set and execute integrated strategies Assist with message, format, and audience testing in collaboration with and on behalf of external partners and stakeholders Stay up-to-date with the latest trends to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying Produce regular reports outs of paid advertising and message testing results and analytics Be a digital thought leader, resource, and innovator for the organization Train digital-savvy colleagues and partners in advanced digital marketing techniques Analyze and communicate the results of ad campaigns to staff and partners outside the digital team in a way that they understand Using tools such as HubSpot, Supermetrics, and Google Data Studio to create dashboards Define KPIs and benchmarks for paid advertising campaigns, and share this information with other digital communications partners Monitor budget, timelines, and performance regularly Skills on Resume: Integrated Strategy Collaboration (Soft Skills) Message & Audience Testing (Hard Skills) Trend Analysis & Innovation (Hard Skills) Reporting & Analytics (Hard Skills) Digital Training (Soft Skills) Campaign Result Communication (Soft Skills) #J-18808-Ljbffr