Job Description We are looking for a PPC (Pay Per Click) Specialist to run PPC campaigns. In this role, you should be well-versed in principles of search engine marketing (SEM) including search engine optimization (SEO.) You should also be analytical and good with numbers. Responsibilities: • Participate in forming effective paid search strategies • Launch and optimize various PPC campaigns • Oversee accounts on search platforms (e.g. Google AdWords, Bing) • Be involved in keyword selection and audience targeting
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