Advertising Specialist

• Implement tracking mechanics within advertising campaigns • Build and update advertising reports in spreadsheets, Google Data Studio, and more • Track projects through Asana and the project management tool • Assist with managing ad campaign production • Gather learnings and insights for internal teams to help further develop and evolve products • Work with internal teams to establish best practices and procedures to ensure reliable program execution • Troubleshoot internal bugs and tooling issues and find creative solutions to problems Skills on Resume: • Google Ads Management (Hard Skills) • Linked In Ads Management (Hard Skills) • Creative Asset Management (Hard Skills) • Budget and Bid Management (Hard Skills) • Data Reporting and Analysis (Hard Skills) • Project Management (Soft Skills) • Cross-functional Collaboration (Soft Skills) • Problem Solving and Troubleshooting (Soft Skills) Job Summary: • Creating and executing a strong performance marketing strategy • Drive campaign, keyword, and messaging strategies for paid search • Create and optimize targeted campaigns on paid social, including ABM campaigns • Ensure successful planning, execution, and optimization for key traffic KPIs via paid channels, including budget management • Work with paid channel partners internally and externally to drive channel performance • Take responsibility for identifying and testing new channels and tactics • Conduct market research via these channels to track industry trends and competitive analysis to inform marketing strategies • Work cross-functionally with key stakeholders (Brand and Communications, Local Marketing, etc.) to bring the brand and value proposition to life through paid channels • Fully responsible for building, monitoring, and reporting on the performance of advertising campaigns placed on behalf of large advertisers. Job Summary: • Conduct category and consumer research to provide insight into the market's latest development • Drive portfolio pipeline and innovation development • Responsible for the design and creation of go-to-market material • Organize marketing events such as industry fair event • Manage agency and vendor relationship • Design and manage Social Media Campaigns.