Advertising Specialist

Digital Ads Specialist (Retail Media & Search)

Location: Hybrid (NYC preferred) or Remote (U.S.)

Type: Direct-hire

A growing digital marketing team is seeking a Digital Ads Specialist to support retail search and performance media efforts. This role is focused on hands-on execution and optimization across Google Ads and retail media platforms within the CPG and/or grocery space

.The ideal candidate combines strong technical execution with strategic thinking, and can translate business goals into in-platform actions that drive measurable performance

.
Responsibilitie
• s:Execute campaign plans, manage budgets, and ensure pacing aligns with performance goa
• lsHands-on management and optimization across Google Ads, Microsoft Ads, and retail media platforms (e.g., Instacart, Walmart, Target, Kroger, etc
• .)Develop and maintain structured testing roadmaps to improve performance and scale learnings across campaig
• nsAnalyze campaign performance and deliver clear, actionable insigh
• tsCreate ad-hoc reports that highlight key metrics and business impa
• ctCommunicate performance, testing insights, and next steps to internal stakeholders and clien
• tsCollaborate cross-functionally to ensure alignment across campaign strategy and executi

on
Qualificatio
• ns:2+ years of hands-on digital advertising experie
• nceExperience with retail media platforms (Instacart, Walmart Connect, Target, Kroger, etc.) strongly prefer
• redStrong understanding of paid search (Google Ads, Microsoft A
• ds)Ability to translate client or business needs into actionable campaign strateg
• iesExperience building and presenting performance reports with clear insig
• htsStrong analytical mindset with the ability to uncover the “why” behind performance tre
• ndsHigh attention to detail and ability to manage multiple campaigns in a fast-paced environm
• entStrong communication skills, both written and ver

bal
Preferred Ski
• lls:Agency experi
• enceBackground in CPG or grocery-focused br
• andsExposure to both search and retail media ecosys

tems
Additional Det
• ails:Preference for candidates based in the NYC area (hybrid 2–3 days/
• week)Open to remote candidates if n
• eededOccasional travel (1–2 times per year) may be req

uired
Compensation: $60,000 - $

70,000Salary is based on a range of factors that include relevant experience, knowledge, skills, other job-related qualifica

tions.