Advertising Specialist

Yuit Communications is seeking a detail-oriented and performance-driven Advertising Specialist to support the execution and optimization of integrated advertising campaigns across digital and traditional channels. Working closely with the Advertising Manager and broader advertising team, this individual will help translate strategy into high-performing campaigns, maintain operational excellence, and contribute to continuous improvement across campaign performance and internal processes. Build, stage, and launch campaigns across platforms including Meta, Google Ads, YouTube, LinkedIn, programmatic DSPs, OTT/CTV, and other paid channels Ensure all campaigns are set up accurately with proper targeting, budgets, tracking, and naming conventions Execute pre-launch QA processes to confirm campaign integrity and alignment with strategy Maintain consistency across campaign structure, creative deployment, and platform setup Support A/B testing initiatives, including hypothesis development, setup, execution, and analysis Document learnings and apply insights across campaigns Contribute to improving internal processes, workflows, and best practices Bachelor’s degree in Marketing, Advertising, Communications, Business, or a related field preferred 2–4 years of experience in paid media, digital advertising, or agency environments Proficiency in platforms such as Meta Ads Manager, Google Ads, YouTube, LinkedIn Campaign Manager, and programmatic DSPs Strong understanding of paid media fundamentals including targeting, tracking, pacing, and optimization Experience with reporting tools such as Looker Studio, Google Analytics, or similar platforms High attention to detail and strong organizational skills Ability to manage multiple campaigns and priorities simultaneously Strong analytical thinking and problem-solving ability Clear and professional written and verbal communication skills Experience with tools such as Workamajig, Trello, or similar project management systems preferred