Advertising Specialist

Programmatic Coordinator

Contract: Until 12/31/2026

On-Site in NYC

Pay: $35.02 hour

Overview

We are seeking a Programmatic Coordinator to support digital campaign execution, creative trafficking, and reporting across a portfolio of streaming and digital media initiatives. This role bridges campaign operations and reporting, ensuring campaigns launch accurately, run smoothly, and deliver actionable performance insights. The ideal candidate is highly organized, detail-oriented, and experienced working within fast-paced programmatic advertising environments.

Key Responsibilities

Manage creative trafficking for programmatic campaigns, including asset QA, file organization, naming conventions, creative uploads, tag implementation, and troubleshooting delivery issues.Organize and maintain creative assets within ad serving platforms, ensuring proper taxonomy and accurate deployment.Coordinate campaign setup, execution, and delivery across multiple digital campaigns.Generate recurring and ad hoc reports by pulling, compiling, and analyzing campaign performance data.Aggregate campaign metrics and present performance summaries to internal stakeholders.Monitor live campaigns, proactively identifying pacing, delivery, or discrepancy issues.Collaborate with activation teams, ad operations, analytics, sales, and external partners to ensure timely campaign execution.Maintain trafficking documentation, campaign trackers, reporting templates, and process documentation.Support campaign execution needs that fall outside standard agency workflows to ensure seamless operations.Stay informed on emerging trends in programmatic advertising and ad technology.Required Qualifications

1–2 years of experience in programmatic advertising, ad operations, digital media, or a related field.Working knowledge of Demand Side Platforms (DSPs), such as DV360, The Trade Desk, or similar platforms.Experience with ad serving platforms and creative trafficking workflows, including Campaign Manager 360, tags, and pixels.Familiarity with creative asset management, file organization, naming conventions, and creative uploads.Strong organizational skills with the ability to manage multiple campaigns in a high-volume environment.Proficiency in Microsoft Excel and experience creating performance reports and data summaries.Strong attention to detail and excellent problem-solving skills.Effective communication skills with the ability to collaborate across cross-functional teams.Comfortable working in a fast-paced environment where priorities shift frequently.Preferred Qualifications

Experience supporting streaming, connected TV (CTV), or digital media campaigns.Knowledge of the broader programmatic advertising ecosystem and contemporary ad technologies.Interest in staying current with evolving advertising technology and industry trends.Ideal Candidate

Thrives in a fast-paced, high-volume environment.Adaptable, proactive, and eager to learn new advertising technologies.Strong understanding of DSPs and ad serving workflows.Detail-oriented with excellent project coordination and reporting skills.Comfortable balancing multiple priorities while maintaining accuracy and meeting deadlines.