Advertising Specialist

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Job Title - Paid Search & YouTube Trafficking Specialist

Job Location – Broadway NY

Duration:- 6 Months Contract

Pay range - $40 to $42/hr. on w2

Position Summary

The organization is seeking a highly detail-oriented Paid Search & YouTube Trafficking Specialist to support their internal marketing team with the day-to-day execution of paid search (SEM) and YouTube advertising campaigns. The role is focused on paid acquisition efforts for sports campaigns, requiring the build, trafficking, and management of campaigns, ad groups, keywords, and assets across platforms such as Google Ads, SA360, and DV360/YouTube. The ideal candidate will ensure campaign accuracy, monitor performance, and assist with data reconciliation and billing processes.

Key Responsibilities

Conduct quality assurance (QA) of campaign builds to confirm setup accuracy and proper data flow into internal dashboards.Assist with keyword research, bid strategy development, and ad copy creation.Monitor campaign performance and delivery against flight schedules and budget targets, proactively recommending adjustments and flagging issues in coordination with the media buying team.Support monthly campaign actualization and reconciliation, working with internal BI teams to address data or naming inconsistencies.Assist with billing accuracy by tracking and submitting invoices.Required Qualifications

2-3+ years of practical experience in paid search and/or YouTube advertising.Strong attention to detail.An interest in expanding knowledge of performance metrics and KPIs across search and video channels.Effective communication skills, with the ability to report campaign progress, insights, and platform updates to a broader marketing team.A genuine interest or familiarity with sports, either as a fan or from previous work on sports brands, is a plus.Preferred Qualifications

Experience building and trafficking campaigns on Google Ads, SA360, and DV360/YouTube.Knowledge of established naming conventions and third-party tagging requirements.Ability to work collaboratively within a support role within a larger team environment.Passion for sports or related industries is advantageous but not mandatory.

Dexian stands at the forefront of Talent + Technology solutions with a presence spanning more than 70 locations worldwide and a team exceeding 10,000 professionals. As one of the largest technology and professional staffing companies and one of the largest minority-owned staffing companies in the United States, Dexian combines over 30 years of industry expertise with cutting-edge technologies to deliver comprehensive global services and support.

Dexian connects the right talent and the right technology with the right organizations to deliver trajectory-changing results that help everyone achieve their ambitions and goals. To learn more, please visit https://dexian.com/.

Dexian is an Equal Opportunity Employer that recruits and hires qualified candidates without regard to race, religion, sex, sexual orientation, gender identity, age, national origin, ancestry, citizenship, disability, or veteran status.