Advertising Specialist (Paid Media)

Yuit Communications is seeking a detail-oriented and performance-driven Advertising Specialist to support the execution and optimization of integrated advertising campaigns across digital and traditional channels. Working closely with the Advertising Manager and broader advertising team, this individual will help translate strategy into high-performing campaigns, maintain operational excellence, and contribute to continuous improvement across campaign performance and internal processes. By maintaining strong attention to detail and proactively monitoring performance, the Advertising Specialist helps ensure the agency delivers efficient, high-quality media execution that drives client results. Build, stage, and launch campaigns across platforms including Meta, Google Ads, YouTube, LinkedIn, programmatic DSPs, OTT/CTV, and other paid channelsEnsure all campaigns are set up accurately with proper targeting, budgets, tracking, and naming conventionsExecute pre-launch QA processes to confirm campaign integrity and alignment with strategyMaintain consistency across campaign structure, creative deployment, and platform setupPerformance Monitoring & Optimization Bachelor’s degree in Marketing, Advertising, Communications, Business, or a related field preferred2–4 years of experience in paid media, digital advertising, or agency environmentsProficiency in platforms such as Meta Ads Manager, Google Ads, YouTube, LinkedIn Campaign Manager, and programmatic DSPsStrong understanding of paid media fundamentals including targeting, tracking, pacing, and optimizationExperience with reporting tools such as Looker Studio, Google Analytics, or similar platformsHigh attention to detail and strong organizational skillsAbility to manage multiple campaigns and priorities simultaneouslyStrong analytical thinking and problem-solving abilityClear and professional written and verbal communication skillsExperience with tools such as Workamajig, Trello, or similar project management systems preferredCompensation & Benefits