The Advertising Strategist is an online advertising specialist counted on by stakeholders create, execute, and report on multi-channel media strategies. The Advertising Strategist utilizes advertising expertise in SEM, Display, Video, Social, and emerging ad-tech. They are knowledgeable and experienced in advertising products, industry trends, and are looking to optimize and create new... strategies that help clients achieve their business goals. Key Responsibilities • Monitor client & internal request queue to provide action, insight, and analysis to incoming requests. • Analyze campaigns and make proactive changes to improve account performance • Identify and present new opportunities/areas of growth to client that will improve accounts ability to achieve desired outcomes • Bring competitive and industry insights to execute data-driven optimizations across potentially large and complex accounts • Gather, analyze, and organize complex information, conduct comparative analyses, make recommendations supported by identified facts, and present clear recommendations to internal stakeholders • Create custom presentations to maintain post-sales activities with a goal to increase product adoption • Create and present compelling client focused reporting that connects with key stakeholders and drives understanding of ROI for all advertising channels
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