Advertising Strategist

Paid Advertising StrategistRemote - U.S.Compensation: $70,000-$90,000 annuallyDigital Marketing AgencyWe’re partnering with a fast-growing, established digital marketing agency to hire a Paid Advertising Strategist. This person will own the execution, performance, and growth of paid media campaigns across a portfolio of clients.This is a hands‑on role for someone who loves performance marketing, understands how paid media connects to broader business goals, and is comfortable both in the platforms and in front of clients.You’ll work closely with account leadership and cross-functional teams to develop strategy, optimize performance, identify growth opportunities, and translate campaign data into clear recommendations and next steps.What You’ll DoManage campaigns across platforms such as:Meta AdsGoogle AdsTik Tok AdsLinked In AdsPinterest AdsYou Tube AdsMicrosoft/Bing AdsOwn the day-to-day execution and performance of paid advertising campaigns across assigned client accountsBuild and launch campaigns from start to finish, ensuring accuracy and on-time deliveryContinuously optimize campaigns against client goals and performance targetsManage client media budgets and provide recommendations around budget allocation and spendMonitor budget pacing and campaign performanceConduct keyword research, develop ad copy, manage bids, and execute ongoing campaign optimizationsDevelop proactive recommendations rather than waiting for clients to identify opportunitiesIdentify performance risks early and determine when fluctuations require strategic interventionCreate and maintain testing roadmaps to ensure campaigns have an ongoing experimentation strategyAnalyze data and turn performance results into clear, actionable insightsPrepare regular client performance updates, including results, trends, recommendations, and next stepsPartner with account leadership and other channel specialists to develop integrated media strategiesCommunicate clearly with internal teams regarding performance, deliverables, strategy, and action itemsStay current on evolving paid media platforms, tools, trends, and best practicesUse AI and emerging technologies to improve workflows, analysis, and campaign performanceWhat We’re Looking For2-3 years of digital marketing experienceIdeally 1-2+ years working in an agency environmentAt least 2-3 years of hands‑on paid advertising experienceStrong experience with at least 2+ paid media platforms, such as Google/Microsoft Ads, Meta, Tik Tok, Linked In, Pinterest, Snapchat, or similar platformsHands‑on experience with:Campaign developmentCampaign optimizationBid optimizationKeyword researchAd copy developmentTesting strategyBudget managementPerformance reportingStrong understanding of full-funnel marketingProficiency with Google AnalyticsComfortable interpreting data and using it to develop a clear performance narrativeStrong written and verbal communication skillsExcellent organization and project management abilitiesComfortable presenting recommendations and results directly to clientsAbility to work independently in a remote agency environmentProactive, curious, and able to adapt quickly when performance or market conditions changeWhat Success Looks LikeYou’ll be successful in this role if you can combine strong platform execution with strategic thinking. The agency is looking for someone who can independently manage their accounts while collaborating effectively across teams and consistently communicating what is happening, why it matters, and what should happen next.Key areas of focus include channel performance, account performance, cross-channel collaboration, client retention, and strong internal communication.Why This OpportunityThis is a strong opportunity for a paid media marketer who wants more than just campaign execution. You’ll have ownership over your accounts, direct exposure to clients, the opportunity to influence strategy, and the ability to work across multiple industries and advertising platforms — all while working remotely for a growing agency.